Post by j7oyun55rruk on Dec 27, 2023 17:53:58 GMT 7
Diet is an age-spanning issue. The credibility of the influencers was also surveyed in the study. Almost a third of the online users surveyed stated that product presentations by influencers and experts on the Internet are particularly credible. According to the users only recommendations from friends and acquaintances % and ratings from customers on product pages % are even more credible. Study “The Impact of Influencer Marketing on Perception and Experience of Unknown Weak and Strong Brands” The aim of this study by the Institute for Brand and Communication Research IMK at the EBS.
University of Economics and Law was to determine the influence of influencer marketing C Level Contact List on the perception of strong weak and unknown brands. As part of this Caro Daur was selected as a representative influencer Nivea as a strong brand and Rival de Loop as a weak brand. By surveying a total of people the perception of the relevant brands was determined both before and after viewing Caro Daur's Instagram post with the product. The study found that influencer marketinghas a demonstrable effect on perceptions of both strong and weak brands.
Compared to the former however the effect on weak brands is noticeably greater. This different effect strength results from the fact that the perception of strong brands is already solidified and therefore consistent. buy products from this strong brand anyway regardless of whether it is promoted via an influencer or not. Influencer marketing on the other hand has a demonstrably stronger effect on the perception of a weak brand that consumers are not yet fully convinced of.
University of Economics and Law was to determine the influence of influencer marketing C Level Contact List on the perception of strong weak and unknown brands. As part of this Caro Daur was selected as a representative influencer Nivea as a strong brand and Rival de Loop as a weak brand. By surveying a total of people the perception of the relevant brands was determined both before and after viewing Caro Daur's Instagram post with the product. The study found that influencer marketinghas a demonstrable effect on perceptions of both strong and weak brands.
Compared to the former however the effect on weak brands is noticeably greater. This different effect strength results from the fact that the perception of strong brands is already solidified and therefore consistent. buy products from this strong brand anyway regardless of whether it is promoted via an influencer or not. Influencer marketing on the other hand has a demonstrably stronger effect on the perception of a weak brand that consumers are not yet fully convinced of.