Post by account_disabled on Nov 15, 2023 13:36:30 GMT 7
Google has made changes to its algorithm to show better results on more complex searches. In particular, context-based searches are affected by the BERT update. Good for you as a marketer to know what steps you can take against this. This update has major consequences for your SEA campaigns. For example, since this update, Google Google, recommends purchasing your keywords 'broadly' in combination with a smart bidding strategy. In this way you no longer only advertise on a keyword, but especially on the intention behind it.
An example from Google itself: For example, a very specific search: ' five-speed gearbox seal ring drive shaft' can now match the broad keyword auto parts. In order to make optimal use of the possibilities, it is necessary in to take a photo editor closer look at your campaigns. You can expect the following trends. Hagakure: the new structure for your Google Ads account Haga-watts Hagakure A book written by samurai Yamamoto Tsunetomo in the th century.
In short, the book is about opting for structural simplification. Likewise in your Google Ads account While a few years ago we split up every campaign to the last detail, in the motto is to centralize as much data as possible. Especially for campaigns with an automated bidding strategy. The more data you provide the algorithm, the more accurately the algorithm can determine the right bid and combination of your ad. Also Read: Google MUM Update.
An example from Google itself: For example, a very specific search: ' five-speed gearbox seal ring drive shaft' can now match the broad keyword auto parts. In order to make optimal use of the possibilities, it is necessary in to take a photo editor closer look at your campaigns. You can expect the following trends. Hagakure: the new structure for your Google Ads account Haga-watts Hagakure A book written by samurai Yamamoto Tsunetomo in the th century.
In short, the book is about opting for structural simplification. Likewise in your Google Ads account While a few years ago we split up every campaign to the last detail, in the motto is to centralize as much data as possible. Especially for campaigns with an automated bidding strategy. The more data you provide the algorithm, the more accurately the algorithm can determine the right bid and combination of your ad. Also Read: Google MUM Update.